07 Jan '13, 12pm

GrowSmartBusiness: Should Ecommerce Retailers Open Brick-and-Mortar Stores? #li

GrowSmartBusiness: Should Ecommerce Retailers Open Brick-and-Mortar Stores? #li

Is your product tactile or unique? Clothing and apparel stores are naturals for this type of brand extension, as shoppers want to touch, feel and try on the merchandise. Can you find a small space? Most ecommerce sites that open brick-and-mortar stores aren’t going big, but are considering the retail space as a brand extension or showroom. Others are creating pop-up stores that open temporarily for special occasions such as the holiday shopping season. Can you make it special? A real-world store needs to offer an “experience” to resonate with shoppers, so think about what you can offer in your physical store that you can’t do online. Do you have an avid customer base? If most of your shoppers come from one part of the country, such as New York City, it might make sense to open a shop there. Are my sales strong enough to support a retail store? A track record of online sale...

Full article: http://www.networksolutions.com/smallbusiness/2013/01/sho...

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