05 Jul '11, 7pm

Lead Gen Company Reply! Sued for Trademark Infringement

Lead Gen Company Reply! Sued for Trademark Infringement

Air conditioning company sues over Adwords search terms and logo use. Online lead generation company Reply! Inc has been sued by air conditioning company Carrier for alleged trademark infringement (pdf ). Reply generates and sells leads to various businesses, including air conditioning contractors. It buys ads on Google and other search engines, including for the term “Carrier”: When users click on the Adwords ad, they land at a page with the Carrier logo offering air conditioning quotes: Carrier is upset about Reply bidding on its brand on Google, using its logo on the landing page, and using carrier.reply.com as a “domain name”. It says that the quote form isn’t actually to just compare Carrier units, but air conditioning in general. The company alleges “cyberpiracy prevention” on the use of carrier.reply.com. One of the suggested remedies is for Reply to transfer the ca...

Full article: http://domainnamewire.com/2011/07/05/lead-gen-company-rep...

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