30 Aug '17, 11am

French company, Societe Bic acquires Bic(.)com in a BIG domain upgrade for the brand!

French company, Societe Bic acquires Bic(.)com in a BIG domain upgrade for the brand!

It is very likely that most people simply assumed the Bic brand owned Bic.com, because it’s only natural for them to do so. That is not always the case and often times, a company needs to invest a large sum of money to be the “one” who owns a specific domain name. In this case, Brookhaven Instruments Corporation was the first to own it and have a legitimate use for the domain name. Similar to Tesla, which used the domain name TeslaMotors.com (restrictive branding since they offer more than cars now), prior to acquiring Tesla.com from its past owners about a year ago.

Full article: http://dotweekly.com/societe-bic-acquires-bic-com-domain-...

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