31 Aug '17, 6pm

3 stages to a successful website launch:

A few weeks ago I was running errands out of the office when I got a frantic email from the client that they needed to launch their website ASAP — which they made quite clear through multiple texts, calls and emails. In short, the world was going to collapse if this site wasn’t live now! Well, knowing that I had a process for “taking a website live,” I just had to send a simple reply (once I evaluated this wasn’t truly an emergency) that a website cannot “just go live.” There’s a process to a website launch. Let me say that again: There’s a process to a website launch. This site was a small migration to WordPress and not a huge formal project, but even then, it still had to go through the proper process of launching (and it wasn’t happening in the parking lot of my bank). My client just needed to be educated on the process: “Unfortunately, website launches don’t happen ins...

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