14 Jan '13, 3am

The Frager Factor: Frank Schilling Gems: Why Do “Good” Domains Cost So Much?

The Frager Factor: Frank Schilling Gems: Why Do “Good” Domains Cost So Much?

I often hear secondary-market domain sales and names referred to as “powerful” or “expensive”. Not all domains are powerful of course.. And why exactly are the powerful ones considered powerful? Well.. As I’ve explained previously if you buy a good, meaningful, generic domain which garners some measure of organic type-in traffic for nothing more than the keyword weight of the name itself; you essentially have a storefront with guaranteed visitors coming into your door and strolling past the merchandise. Typing in a domain isn’t necessarily like a good storefront in a high traffic location, it’s more like the gift shop at the end of a theme park ride that you have to pass through to leave the ride. Only these visitors aren’t looking for the street.. they have self qualified the topic they seek by typing that particular domain name. In the real world you have to pay to lease...

Full article: http://fragerfactor.blogspot.com/2013/01/frank-schilling-...

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