15 Jan '13, 6pm

Frito-Lay forwards to its Facebook page

As I told Andrew via email earlier it could possibly affect the domain name business if more brands/companies were to adapt to this. I just think by giving your traffic to FB or any other company for that matter is quite absurd to say the least. I highly doubt FB is paying for that traffic from Pepsico. I spot-checked other Pepsico brand (7up, Frito Lay (main(, RiceARoni, Gatorade, etc and it appears Doritos.com is the only brand they are experimenting with. The only downside to this would be for individuals working in IT as contractual or sub-contractual design firms for these national brands. Some brands use in-house designers while many rely on professional design companies. If more brands move to forwarding their domains to their brands FB page, IT budgets would undeniably be much less than running standalone sites for each brand or product.

Full article: http://domainnamewire.com/2013/01/15/frito-lay-forwards-d...

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