17 Jan '13, 7pm

You’re Not Going To Believe This One: To Change Its Name to

Good Lord! I can’t handle this domainer mentality anymore! What is wrong with this rebranding? When is the last time any of you purchased anything from Buy.com? I didn’t even know what they sold until I visited the site. Apart from being easy to remember how is having Buy.com as the domain helping them at all? Take a moment and try to understand the value of a BRAND… A brand takes a meaning, an emotion, and gives it life in the mind of the consumer. A generic word can’t convey the EMOTION that a brand does and EMOTION is what sells. Mike, your own blog is TheDomains.com. It is a BRAND, and a good one at that. You have made it something special as a result of your hard work and dedication and now anyone that knows domains knows that TheDomains.com is a GREAT blog. If you were to change over to DomainBlog.com you would be a deluded fool. When you try to brand based on a know...

Full article: http://www.thedomains.com/2013/01/17/your-not-going-to-be...

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