01 Nov '17, 2pm

When is it safe to go with a .CO, .ME or .IO and when is it foolish?

When is it safe to go with a .CO, .ME or .IO and when is it foolish?

It’s a question my startup founders ask themselves – do I need to spend a bunch of money on the .COM or am I okay with a .CO, .ME, .IO or any other popular .COM alternative. This is a very polarizing topic as I know some startup founders that will only brand on a .COM, and others who think it’s ridiculous how many people are “squatting” on .COMs and they don’t want to spent more than the registration fee on a domain. That being said, I think a lot of people are stuck in the middle – they want a .COM, but might not have the budget and still want to brand around a specific word or combination of words. Here’s an example. When the startup Intercom started, they definitely didn’t have the budget for a big one-word .COM like Intercom.com. Now, having raised $115M , yes 115 million, they upgraded to the .COM. What’s important to remember is, big one-word .COMs like Intercom.com ...

Full article: https://morganlinton.com/when-is-it-safe-to-go-with-a-co-...

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