14 Nov '17, 2am

How to create customer experiences that fuel positive reviews and repeat business. @ducttape gets you started.

Twitter Facebook 0 LinkedIn 0 Google 0 Pinterest 0 The internet has fundamentally changed the way marketers should be thinking about reaching their audience. It’s time to realize you’re no longer in control of the buyer’s decision-making process. All you can do is affect the customer experience. Customers use the internet to do their own research into companies and products by reading reviews and asking for referrals. Study after study shows that an overwhelming majority of people trust a third-party resource far more than any sort of branded content. So, the new name of the game is generating those referrals, recommendations and glowing third-party reviews that drive sales, and turning those sales into even more positive reviews. At the end of the day, this can be achieved by creating a truly great customer experience. The customer experience is still under your control I...

Full article: https://www.godaddy.com/garage/why-marketing-is-mostly-ab...

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