08 Jul '11, 6pm

Dancing with the Digital Natives: Social Media Imperative

Dancing with the Digital Natives: Social Media Imperative

Dancing with Digital Natives: Staying in Step with the Generation That’s Transforming the Way Business Is Done - Information Today, Inc. (May 1, 2011) | Michelle Manafy (Editor), Heidi Gautschi (Editor) As a business you may be looking at the millennial generation and wondering if your existing methods of communicating will work for them. This is a generation that has grown up connected and get a lot of information online. I wrote a chapter for this book which is available for free download this week at http://dancingwithdigitalnatives.com/ (Click Sample Chapter) In Chapter 9 we talk about how marketing has changed. In a conversation that is quoted in the chapter Rohit Bhargava says ”When you grow up with instant access to the knowledge of the world. The implication for marketers is this… that content becomes so much more important because a ‘digital native’ can find it an...

Full article: http://www.networksolutions.com/blog/2011/07/dancing-with...

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