14 Nov '17, 3pm

(.nl) Internet shopping is booming

Internet shopping is booming Published on: Friday 27 October 2017 In the first six months of 2017, the number of on-line purchase transactions rose 13 per cent, according to data published by Thuiswinkel.org . An equally positive picture is expected for the year as a whole. Meanwhile, figures from IAB show a similar increase in business spending on advertising over the same period. The research findings confirm what many people in the Netherlands had already observed: the internet economy is booming. Less growth in transaction values It's worth noting that the average transaction value didn't increase by as much as the number of transactions. The difference was small (1 percentage point), but it highlights the fact that it's mainly the volume of low-value purchases that's going up. A few years ago, such 'small ticket' sales were barely worth the trouble for a seller. Anoth...

Full article: https://www.sidn.nl/a/knowledge/internet-shopping-is-boom...

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