28 Jan '13, 11am

Leveraging .TV To Extend Brand Visibility via @domainnews. Follow @WatchDotTV to learn more.

Recently, Verisign welcomed the newest addition to the .tv registry, Lipsy.tv. As a fashion-based retailer in the U.K., Lispy highlights the best and the latest in fashion. The company is leveraging the .tv domain to extend its brand visibility and showcase to consumers interactive content from designers, models and more. By combining video and ecommerce, Lipsy.tv helps provide a more immersive buying experience and gives consumers in-depth looks at products ordinarily not available through static photography. On the Verisign blog there is a posting , reproduced with permission below, where Verisign give some more information about some of the retail trends driving companies like Lipsy and how the power of video is giving consumers a more complete shopping experience. Video: The Latest Trend in Fashion Many retailers have historically relied on stuffing mailboxes with circ...

Full article: http://www.domainnews.com/en/leveraging-tv-to-extend-bran...

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