11 Dec '17, 7am

#brandshields #BNR

Good points! Content is King! If someone took the trouble of misusing your brand name/trademark within the content of a website, whose domain name has nothing to do with your trademark/brand, then those are the ones you focus on as a priority. If Brands start to pull their forces internally to include marketing/legal/IT to take a unified approach to brand enforcement, it will be a more effective effort all around. Brand enforcement should be the responsibility of the entire company, not just the legal team. Progressive minded brands, who know how fast the Internet is moving, get it (usually). Hopefully, their brand management service providers provide them with thought leadership in this space and not just look at them as “cash cows” alone.

Full article: https://domainnamewire.com/2016/02/18/brandshield/

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