19 Dec '17, 1pm

Looking ahead to #mobile video ads in 2018

In-stream video ads — These ads play before or during the video. The viewer is required to watch five seconds of your ad before they can skip it. These are great for small business budgets, since you’re only required to pay for the ad if the viewer chooses not to skip. In-slate video ads — These are ads that play at intervals in videos more than 10 minutes in length. In-search video ads — These work very similarly to text ads in Google search, where marketers bid on keywords. The best thing about in-search video ads on YouTube, as opposed to Google search, is that the YouTube market is much less saturated, meaning you have a higher chance of getting your desired keyword. In-display video ads — These ads come up in the search results based on the current video you’re watching.

Full article: https://www.godaddy.com/garage/looking-ahead-to-mobile-vi...

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