31 Jan '13, 10am

Utilising New gTLDs To Enhance Customer Experiences And Data Mining: With new gTLDs most likely to be launched t...

Utilising New gTLDs To Enhance Customer Experiences And Data Mining Thursday, 31 January 2013 11:33 David Goldstein Tweet Share With new gTLDs most likely to be launched this year, there are several benefits to business that successfully apply for their own domains. One of those is enhancing their knowledge of the visitors to the website using their gTLD, or as Clickz describe it, "building a robust consumer experience for data mining." "One of the key distinctions of owning a .brand vs. a brand.com is that the .brand is owned by the brand owner," the ClickZ article notes. "This means the brand owns the entire registry including all raw data associated with operating a registry." The article says that those brand owners that drew an early number in ICANN's priority draw last month need to begin thinking about how they will use their gTLD if they aren't advanced in this pla...

Full article: http://www.domainnews.com/en/utilising-new-gtlds-to-enhan...

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