29 Dec '17, 3pm

#8 of 2017: Brands lukewarm to dot-brand domain names

First, it’s not surprising that some .brand owners have had second thoughts about new TLDs given the low overall demand for domains registered new top level domains. Like many generic new TLD applicants, some of these companies expected new TLDs to make a bigger splash. They applied thinking they’d be a bigger deal than they ended up being, so it makes sense to re-evaluate the costs of running the domains. Others applied on the mistaken belief that defensive top level domain registrations were necessary.

Full article: https://domainnamewire.com/2017/12/29/8-2017-brands-lukew...

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