12 Jul '11, 1pm

GrowSmartBusiness: Writing Web Content That Works: It’s About Your Visitors — Not You! #li

2. The Business Owner Who Can String Words Together. You can write — great! But, as a business owner, what you want to say and what your audience needs to hear can be very different. For instance, your vision, mission and value statements probably make you feel warm and fuzzy all over, but imposing them on your visitors won’t spur them to take action. These documents belong in offices, boardrooms and manuals, not on your website. Visitors need and want information on your product or service offerings, and reasons to choose you over your competitors.

Full article: http://www.networksolutions.com/smallbusiness/2011/07/wri...

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