06 Jan '18, 3pm

Branded short links are becoming more and more common.

If you follow a lot of brands on your favorite social media feeds, you’ve probably noticed an interesting phenomenon: Rather than sticking to traditional URLs or the generic shortened ones provided by services like Bitly and Hootsuite, companies are embracing branded short links that reflect their business values. Which brands are using branded short links? From software companies to celebrities to small businesses, brands are embracing the power of custom link shorteners. Companies that include big names like Chick-fil-a, Microsoft, and more integrated branded short links into their social media strategy some time ago and continue to use them to keep their social channels on brand. They’re also turning to New Domain extensions as a solution for differentiating their link shortener from their main URL. TLDs like .SOCIAL and .NEWS have become popular choices in the social m...

Full article: http://www.name.com/blog/business/social-media-2/2017/12/...

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