29 Jan '18, 7pm

Brand Choice: Match Your Brand Name To Your Domain Name

Brand Choice: Match Your Brand Name To Your Domain Name

Just my 2 cents: I have no clue why the 30+ banks picked Zelle as a brand name, I really don’t! Since the e is silent, that is a problem as it could be Zell, which rhymes with Sell. The banks didn’t secure Zelle.com prior to launching, but still picked the name anyway. The chances of acquiring the exact match domain name now are and were very low, because the law firm Zelle LLP has been using it since the 90’s! Law firms are often not broke by any means and huge business expenses would happen to change the name, branding, lost business due to the name change etc. it’s not likely going to happen. SO many more brand names they could have picked… but they pick Zelle.

Full article: http://dotweekly.com/match-your-brand-name-to-your-domain...

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