08 Feb '18, 11am

Six successful influencer marketing campaigns, and how to apply them to your business

We’ve been talking a lot about influencers and how they can help to you to raise brand awareness and build a stronger relationship with your customers. From what they are and what to look for in the right influencer for your business to tips on finding influencers using Twitter – it’s easy to wax lyrical about the idea. Especially when you stumble upon reports like The State of Influencer Marketing 2017 which revealed that 94% of marketers from a variety of industries said that influencer marketing is an effective campaign strategy . But is influencer marketing worth the hype? And what does a successful campaign look like? In this post we’ll give you the proof that it can be an effective strategy for your business (and not just a buzzword). We’ll be looking at six examples of great influencer campaigns, analyse why they worked and explain how you can replicate that success...

Full article: https://www.123-reg.co.uk/blog/online-marketing/six-succe...

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