08 Feb '13, 8am

SmallBiz Refresh: : 5 Steps to Keep Your Sales Funnel Full

5 Steps to Keep Your Sales Funnel Full December 10th, 2012 :: Monika Jansen No matter how long they’ve been in business, a lot of small business owners are not very good at keeping the sales funnel full. You’ll do a marketing blitz, get super busy and focus on work. Because you’re so slammed, you will then ignore marketing and sales. Then your projects wrap up, and you’re back to square one – you need to do another marketing blitz. The better, less frantic approach is to always be marketing – it’s the best way to keep your sales funnel full, especially if you tend to have a long sales cycle. Here’s a 5-step process to ensure those marketing blitzes become a thing of the past: Step One: Create valuable information Your goal is to first get people onto your website. Devote time each week to creating valuable content, like blog posts, white papers, eBooks, infographics and vi...

Full article: http://www.networksolutions.com/smallbusiness/2012/12/5-s...

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