10 Feb '18, 11pm

My Business Success!

As many readers already know I’ve been relating my efforts of attracting birds to my yard to starting a new business. In the last article in the series I wrote about trying to develop a new market vertical for my burgeoning bird business. So how’s it going? Like any good entrepreneur I tried a number of different techniques to attract clients to my offering. Applying the marketing principles of product, price, placement and promotion I began testing the market and then evaluating the results. My wife had given me some bird seed (ie. the product) for Christmas as a present and I scattered these liberally across the lawn and in the feeder. The result, pigeons. I have nothing against pigeons but they weren’t the market I was trying to reach and to be frank with you….they are complete pigs and ate all of the seeds. This is similar to a new business taking a scatter gun approac...

Full article: http://whizzbangsblog.com/article-archive/my-business-suc...

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