13 Mar '18, 11pm

via @Namecheap

Google scrutinizes everything including the nature of your website content, the site’s speed, the data you include (such as titles, identifying keywords, and labeling images), and your site’s overall reputation (calculated through a number of data points including backlinks, site age, and traffic). Only if it passes muster with the Google algorithm will anyone see it in their results. That may seem intimidating, but it’s actually good news for responsible content creators. Just as Cinderella needed a nice gown for the ball, knowing what Google wants to see will ensure your website doesn’t get passed over for someone else. Even better, the algorithms go a long way to leveling the playing field for businesses of all sizes and budgets.

Full article: https://www.namecheap.com/blog/dont-need-magician-optimiz...

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