14 Feb '13, 12pm

SMB News: 7 Reasons Customers Buy (or Don’t Buy) From Your Business Website

Value – 75 percent say online prices are more competitive. Can a small business always offer the lowest price? Clearly not, so how can you compete? eConsultancy says despite the emphasis on low price, 81 percent of those surveyed report they have paid more to get better service. If you can’t beat big-box retailers’ online prices, make sure you provide something else that’s special to make up for it. Open – 63 percent prefer being able to shop at any time of day or night. Be sure your site is up and running as smoothly in the middle of the night as it is during the day, and that you can handle increased traffic at any time. Also be sure that your customer service options—such as live chat or the ability to call and talk to a customer service rep—are 24/7. Delivery – 59 percent are persuaded by free delivery. That doesn’t mean you have to offer free shipping on everything, o...

Full article: http://www.networksolutions.com/smallbusiness/2013/02/7-r...

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