17 Apr '18, 5pm

Four key principles of good website usability

When a new visitor lands on your website, it’s not time to celebrate just yet. The next step is to keep them there but the fight for that second click isn’t easily won. In fact, the average website bounce rate ranges from 44% to 66% . That means that about half of the people who land on a web page leave without venturing any further into the site. And, for the most part, once they leave they never come back. Why do they choose to leave? There are lots of reasons but the most common ones are that either they didn’t find what they were looking for or they had a poor experience on the page they landed on. You see, a pretty website is worthless if it’s not also designed around your prospective user. Good website usability helps your visitors to understand who you are, what you do, and why they should choose you over your competitors. It basically makes it easier to convert a v...

Full article: https://www.123-reg.co.uk/blog/online-marketing/four-key-...

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