20 Feb '13, 3pm

Another upside to closed generic TLDs: fewer defensive registrations

The more domains that are “closed”, the less brand protection is required. Last week I wrote about why I’m not concerned with companies registering generic terms as TLDs (e.g. .blog, .book) and keeping them “closed” to other parties for second level registrations. Today I was reminded of another benefit to some of these domains being closed, and why I find it ironic that big brands are upset over closed TLDs. Retail Council of Canada (RCC) sent a letter to ICANN stating its opposition to closed generic TLDs. It states: “Given its mandate, RCC believes that these gTLD strings should be open and unrestricted sine generic words use in a generic way belong to everyone.” Let’s quickly get over the fact that this statement is ridiculous (as I go try to protect my generic second level domains from the RCC). Instead, focus on this irony: For years, companies have been throwing a f...

Full article: http://domainnamewire.com/2013/02/20/another-upside-to-cl...

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