22 Feb '13, 3pm

Try these 6 tips for strengthening your website and delivering valuable customer content #B2BMarketing #Marketing

Try these 6 tips for strengthening your website and delivering valuable customer content #B2BMarketing #Marketing

As a consumer, I find it incredibly frustrating to visit a website and not find the information I am looking for – I am sure you can relate. Sometimes it has to do with the content, which can range from dense, complicated, and completely unclear to so broad and general it is meaningless. Oftentimes, though, the information is simply missing. Whatever the case, if your website visitor can’t find what they need, they will go elsewhere – and probably not come back. As a copywriter who works on a lot of website content, here are 6 simple ways to improve your website so your customers can easily find what they are looking for: 1. About Us Your goal: Provide enough information so that a website visitor knows if you are a good fit for them and can meet their needs. This might seem obvious, but make sure you clearly state – in plain English – what you do, especially if your busine...

Full article: http://www.networksolutions.com/smallbusiness/2013/02/6-w...

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