14 May '18, 7am

How to use video to grow your email list | 123 Reg Blog

How to use video to grow your email list | 123 Reg Blog

Your audience craves video. It’s why Snapchat is so popular. It’s also why Instagram copied Snapchat’s video features to allow users and brands to create and share video content. And it’s also why Facebook users watch an average of 100 million hours of video on mobile every day. But they’re not only craving video on social media platforms, but in emails as well. In fact, simply adding the word “video” to your subject line can: Boost email open rates by 19% Increase click-through rates by 65% Reduce unsubscribes by 26%. What these stats tell you is that video is powerful because it helps to tell a story, to explain a complex idea, to entertain. And it also requires minimum cognitive effort as our brains can process video 60,000 times faster than text . So why not take advantage and use it to engage and delight viewers and turn them into email subscribers? Here’s how. Offer ...

Full article: https://www.123-reg.co.uk/blog/email-marketing/use-video-...

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