15 May '18, 4pm

Google finally helped new TLDs, but let’s not make it bigger than it really is https://t.co/lUCyVk7NXc

.App helped, but making a big deal out of a throwaway line in Google’s marketing doesn’t. When ICANN revealed the list of applications for new top level domain names in 2012, it seemed that Google and Amazon would help drive the market for new domain names. Google applied for over 100 domain names and Amazon applied for 76. Even though Amazon originally didn’t plan to open any of them up to the public , having two of the FANG companies make such as large investment was a good sign. These two companies have the power to change how the web is used. Then it came time for the auctions, and these two companies lost a lot of the domains they applied for . Their interest seemed to fizzle. They were slow to roll out the domains they did end up winning. (Google’s .Soy launch wasn’t exactly highly anticipated, after all.) Amazon took a curious approach to distributing its domains th...

Full article: https://domainnamewire.com/2018/05/15/google-finally-help...

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