25 Feb '13, 4pm

Why I’ll likely never pay one Single Cent to Google!!

Why I’ll likely never pay one single cent to Google as an entrepreneur or a consumer (though I’m happy to as a business owner) By Danny Welsh JointVentures.com I love Google as a search engine. I use it just about every damn day multiple times per day. It’s been designed to give the searcher (that’s me) an ability to find the searchee (that’s whatever I’m looking for). And so far for years of my life it’s been pretty damn good at providing me something RELEVANT and as a consumer I think it’s got great value. But you see, when I click on a PPC ad and make Google money I’m happy I found a result if it was relevant, but you’ll never find me (or any other consumer) paying for that click myself. The model is too evolved that the advertiser pays, so when the advertiser offers something of value and pays for that click, if I become a customer that was a good ROI for them and it w...

Full article: http://www.ricksblog.com/my_weblog/2013/02/why-ill-likely...

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