31 May '18, 5pm

Flashback 2008: Why brands need generic domain domain names too

Flashback 2008: Why brands need generic domain domain names too

Companies like Procter & Gamble have demonstrated that its registration of over a thousand domains was a smart investment that's become a great online asset. Bank America felt that using the name "loans.com" would ensure advertising recall and invite more customers from new "boutique" competitors who might otherwise loose interest navigating their way through an entire online bank. The Post Office has established "stampsonline.com" to overcome the hardship to consumers being known only as a "fly within the walls" of usps.gov.org.

Full article: https://fragerfactor.blogspot.com/2018/05/flashback-2008-...

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