31 May '18, 6pm

A beginner’s guide to social media for small business https://t.co/Nc574Nsixf

Decide what keywords to follow. What keywords are important in your business? Try to be as specific as possible. “Marketing,” for example,” will return far more results than “content marketing.” Unless you want to wade through millions of users and tweets, go narrow. Look for key hashtags. The hashtag (#word) is a great tool for listening on Twitter, but be sure you’re following hashtags that are useful. A lot of users use hashtags as a way to show their wit. And that’s all well and good — but less useful to you than popular hashtags being used by a large number of users. Build lists. By creating lists of users on Twitter, you can monitor specific users’ conversations. Use Twitter’s search function. You can search for keywords or hashtags that apply to your business and then refine the search based on specific users, geographic location, date and sentiment. Download tweetD...

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