04 Jun '18, 1pm

Celebrate soccer and the 2018 FIFA World Cup with these marketing ideas

If you know your followers will be highly engaged in the 2018 FIFA World Cup, have people guess the winner of each match and offer different prizes for each one. (If you think your followers will be less engaged, you might just ask people to guess the winner and then offer smaller prizes to anyone who guesses right.) You could ask folks to submit pictures showing how they go all-out to support their team, and then award prizes to the most impressive get-ups. You might run this contest once or multiple times throughout 2018 FIFA World Cup competition. Get people to show off their ideas for the cleverest World Cup- and soccer-related hashtags (either for each match or for the 2018 FIFA World Cup as a whole). You could ask followers to submit videos of their biggest #GoalFails. This can be a great way to counteract one of the pitfalls of social media , which is that people ma...

Full article: https://www.godaddy.com/garage/2018-fifa-world-cup-market...

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