26 Feb '13, 11pm

Defensive New gTLD Registration for the Small Business Owner — Protect Your Brand and Your Bottom Line: Unless...

Defensive New gTLD Registration for the Small Business Owner — Protect Your Brand and Your Bottom Line: Unless...

Read the ICANN guidebook . It’s not exactly a page-turner, but the ICANN guidebook is a must-read for any business owner concerned with protecting brands and trademarks in the next few years. The guidebook thoroughly explains many of the protections already in place for business owners, including sunrise periods , the Trademark Clearinghouse, and the Uniform Rapid Suspension System . We talk about these options a lot more, here , but the bottom line is that before you consider defensive registration, you should become familiar with the more affordable protections in place. One of ICANN’s main goals is to block cyber-squatting and reduce brand infringements, so use the measures they put in place to your advantage. Scope out the nTLD territory. Using an online list of applications, like the one on the ICANN website , or the list on our site (which is organized by specialty),...

Full article: http://www.name.com/blog/ntlds/2013/02/defensive-new-gtld...

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