13 Jun '18, 1pm

3 Etsy branding essentials for shop owners

For example, I support drinkware sellers who create designs called “cut files.” They cut designs out of sheets of vinyl and adhere them to glasses, mugs, etc. and sell those products. It’s possible in some cases for other shop owners to take a screenshot of the photo of a mug with the cut file on it. They could copy that, run it through a graphics program, and then cut it out and sell it in their own shop. So out of fear of getting their design stolen, they coat their product photo in their web address or logo as a watermark.

Full article: https://www.godaddy.com/garage/3-etsy-branding-essentials...

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