28 Feb '13, 2pm

4 B2B Marketing Blogs From People Who Walk the Walk

’70% of the buying process in a complex B2B sale is already complete before a buyer will talk to a seller.’ If you ever hear some version of this whopper from anyone, you should immediately discount the person as either willfully ignorant, woefully ignorant, or a purposeful skewer of data to sell their own stuff (and if you’ve ever misquoted this and then never did it again, you’re my superhero!). Generally this fake stat is followed up with some pronouncement about “If you’re not using social, search, automation, whatevs – HOO BOY, what a loser you are missing all sorts of opportunities. If you’re not doing X, you won’t be successful. <sigh>”

Full article: http://www.networksolutions.com/smallbusiness/2013/02/4-b...

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