28 Feb '13, 4pm

4 Lessons On How Customer Service Is Your Brand

4 Lessons On How Customer Service Is Your Brand

4 Lessons On How Customer Service Is Your Brand February 26th, 2013 :: Monika Jansen It’s not a secret that your brand is very closely tied to you and your employees. The customer service you provide speaks volumes about your company and values and leaves a very strong impression – for good or for bad. Scott Stratten, President of UnMarketing and author of The Book of Business Awesome , put together a great Slideshare presentation for Citrix about how you can take your company from good to awesome. It’s worth reading, as I am not really going to share what is in the presentation. What I am going to share is 3 lessons in branding via customer service that he provided – as well as one of my own. All of the stories drive home the fact that you and your employees are a critical part of your brand. The Ritz-Carlton Goes Above and Beyond When a little boy left behind his favorit...

Full article: http://www.networksolutions.com/smallbusiness/2013/02/4-l...

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