28 Feb '13, 4pm

7 Quick Fixes for Common Email Marketing Mistakes

7 Quick Fixes for Common Email Marketing Mistakes February 21st, 2013 :: Monika Jansen Because we’re human, we are going to make mistakes. Unfortunately when it comes to email marketing, if you make some big mistakes, you could lose subscribers. The best way to catch a mistake in your email marketing messages is by sending out test emails to a few people who can check for formatting, grammatical, and spelling mistakes. Before doing that, though, run through this checklist to make sure you avoid these 7 common mistakes to begin with: 1 – Messing up email personalization If I had a dollar for every time I got an email that said, “Hi [FirstName]” – well, I wouldn’t be rich, but I could go out for a very nice dinner tonight. While it’s not necessary to personalize greetings, it is a really nice touch. Just make sure email personalization is set up properly in the email marketi...

Full article: http://www.networksolutions.com/smallbusiness/2013/02/7-q...

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