26 Jun '18, 1pm

What drives customer loyalty, and how can you build a base of loyal fans?

Twitter Facebook LinkedIn Google Pinterest RSS Although customer acquisition is crucial for any business, what’s even more important is building customer loyalty . The cost of acquiring a new customer is six times higher than that of selling to a previous one, which means it’s hard to run a profitable business if all your sales are one and done. And your existing customers are often willing to spend more than a first-timer, because they’ve already built trust in your business. Since many of the most successful corporations have fine-tuned the art of creating loyal customers, they serve as useful examples for smaller businesses. Once you know the top strategies in customer loyalty and how big businesses use them, you can learn from those lessons to keep customers coming back. The quality of your business As basic as it might sound to say “quality comes first,” the fact is t...

Full article: https://www.godaddy.com/garage/what-drives-customer-loyal...

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