04 Jul '18, 1am

Are product-related domain names slowly dying?

When I first started buying domains the notion of a “category killer” domain was all the rage. You could pick a niche, let’s say roofing, and go buy a domain like RoofingCompany.com and think – either a roofing company will buy this, or someone will put a directory on it, and people did. Then the world changed and companies like Yelp, Angie’s List, etc. became the go-to directories leaving a lot of these niche so-called “category killers” in the dust. When businesses didn’t come knocking to buy these domain names, Domainers often turned to development and tried their hand at directory sites…but these rarely took off because the idea of – “if you build it they will come” really doesn’t apply. I wrote a post seven years ago about why most Domainers won’t make a dime with directory sites and I think it still rings pretty darn true today. So I know a lot of people that got stu...

Full article: https://morganlinton.com/are-product-related-domain-names...

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