04 Jul '18, 10am

Six tips to write compelling product descriptions that sell (via @123reg)

Six tips to write compelling product descriptions that sell (via @123reg)

It’s such a common mistake. Even professionals make it sometimes: writing product descriptions that simply describe the products and outline the features. Why is this the wrong approach? Because features don’t tell a story. They don’t let prospects imagine what it would be like to own that product and how happy, healthy, productive they’d be as a result of using it. Want to learn how to sell your product in a description? Follow these six tips and you’ll easily create unique, informative, compelling descriptions that will entice prospects into clicking that “buy” button. 1. Focus on your ideal customer One of the biggest mistakes site owners make with product descriptions is writing copy for anyone who might visit the page in order to get them to buy. Think about it this way: different people have different reasons for buying a product. So if you’re targeting everyone with...

Full article: https://www.123-reg.co.uk/blog/ecommerce/six-tips-to-writ...

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