gTLD opened its landrush today with General Availability set to begin July 23, 2018 . The roll out is being handled by one of the biggest domain registry operators, Afilias . A company press release noted, "With the introduction of .LLC, Limited Liability Companies will now be able to establish Internet identities which are more closely aligned with their existing identities and branding, rather than modifying their name or brand to adapt to limited choices in more crowded TLDs. .LLC registration is open to anyone ; no need to wait till the paperwork is filed. Future LLC owners can use their new domains to attract investors, develop new websites to win support or announce planned businesses and begin marketing efforts to win business and support their missions as they apply to become an LLC."