11 Jul '18, 10am
How to create an #editorial calendar for your #blog
What questions are top of mind for my potential customers and how can I help answer them? What helpful advice, information and data can I provide to help solve my prospects’ specific problems and pain points? Which buyer personas should I focus on this month and what useful information can I provide to gain their trust or entice them to buy from me? Not familiar with buyer personas? This article explains why they’re important and how to create your buyer personas . Which keywords do I want to target with content this month? Is there a keyword or keyword phrase that I’d like to rank higher for in the search engine results? If you’re not sure which keywords to target, you can get some good ideas by reading our guide on keyword research . Are there any objectives that I need to create fresh content for, such as a product release, a case study, a webinar or an event?