30 Jul '18, 7am

Six post-purchase emails to turn customers into raving fans (via @123reg)

Six post-purchase emails to turn customers into raving fans (via @123reg)

Six post-purchase emails to turn customers into raving fans By Alexandra Gavril - July 13, 2018 In a perfect world, customers would buy your products and fall in love with them and your brand. They’d write great reviews online and recommend you to everyone they know. They’d become fans and advocates of your brand. In reality though, customers rarely become loyal fans when the only significant interaction they’ve had with that business was to hit that “Buy Now” button. But they often do when that business takes the time to get to know them, to interact and to build a relationship with them after they’ve closed the sale. Email can help with that. Because, you see, email isn’t and should never be just about selling. It’s also about informing, educating and delighting customers. Let’s look at the six types of post-purchase emails you can send to customers to turn them into loy...

Full article: https://www.123-reg.co.uk/blog/email-marketing/six-post-p...

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