31 Jul '18, 1pm

Why getting patents is smart for domain name companies

Patent programs help employees focus on innovation and create a good defense against patent infringement cases. Last week I was reviewing some of GoDaddy’s recent patent applications . When I write stories about patents, people often say that the patent is a joke or the invention is obvious. That may well be true in some circumstance. But GoDaddy’s (NYSE: GDDY) patent strategy is smart. As a bit of background, I once worked in the intellectual property group of a Fortune 500 company. My job was to license non-patented software technology for commercialization, but I also saw the inner-workings of patent programs. Many companies have patent programs that reward employees for patents upon filing, grant, or both. While building a company’s patent portfolio is part of the goal, I find that these programs also get employees to think more about innovation in general. In my first...

Full article: https://domainnamewire.com/2018/07/31/why-getting-patents...

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