27 Jul '11, 12am

ReadItLater Bought Its Domain Name Later

Company started with longer domain name before buying the “right” one. I was reading an article about ReadItLater earlier today when I noticed the article linked to ReadItLaterList.com instead of ReadItLater.com. The popular service offers apps that allow you to save web pages to read later. So “Read It Later” is a great name. Obviously ReadItLaterList.com isn’t a great domain name. But when I typed in ReadItLater.com I found that it forwarded to ReadItLaterList.com. I emailed company founder Nate Weiner to understand why he went with the “list” domain, and he confirmed my suspicion: he bought the better ReadItLater.com domain name after he launched the business. Apparently some of his users were confused originally as well. One even commented on the support page: Any plans to acquire the domain name readitlater.com? I keep accidentally going there, only to be reminded by ...

Full article: http://domainnamewire.com/2011/07/26/readitlater-bought-i...

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