28 Jul '11, 2am

New Study: How Do Click Through Rates Vary On SEO Position: How Many More ...: “These numbers are significant, c...

MediaPost.com is reporting on A study released Monday from Slingshot looks at how SEO position effects click through rates (CTR). According to a Press Release by the Company it is the biggest study on the subject in 5 years. The study found that having a No. 1 rankings in A search engine results on average in 18.20% CTRs Having the number 2 position, results in a CTR of almost half of the 1st spot of 10.05%. The study also showed that CTRs for each position below the fold returned 4% or less. “These numbers are significant, considering the huge decline in click-through rates for the top 10 positions,” said Evan Fishkin, head of research and development at Slingshot SEO, comparing the results with the leaked AOL data in 2006, the Enquiro study in 2007, and a recent Optify study, which all showed CTRs above 25% for the first position and higher percentages across the board.”...

Full article: http://www.thedomains.com/2011/07/27/new-study-how-do-cli...

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