13 Sep '18, 1pm

Should Small Businesses Consider Building a Industry-Related Domain Portfolio?

In today’s tech-driven world, it’s a given to establish a digital presence for one’s personal or company brand. Now whether or not this digital presence uses a .com or non .com domain name is an ongoing debate — one I shall refrain from addressing today, somewhat. While most may not agree on which domain extension should represent one’s digital presence — .com has long ruled the web for personal and company branding — ALL can agree upon a digital presence being a MUST HAVE some 30 years into the Internet journey. And while majority agree that a brand should have a single domain name, often overlooked is whether not a brand should build a relevant domain portfolio beyond their primary domain name? There are arguments to be made and beliefs to be held for whether or not its the best use of time, money, and effort to build a domain portfolio relevant to a given brand. Some fo...

Full article: https://www.thedomains.com/2018/09/13/should-small-busine...

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