28 Jul '11, 10am

GrowSmartBusiness: Tablet Owners Are a Small, But Desirable, Demographic for Small Business #li

GrowSmartBusiness: Tablet Owners Are a Small, But Desirable, Demographic for Small Business #li

Are you marketing to customers on tablet computers? Should you be? A new study from the Pew Internet & American Life Project shows that while tablet owners are still a small percentage of the population, their numbers are growing. In a May 2011 survey on what kinds of computer devices Americans own—the first one taken by Pew at least a year after the iPad’s release—overall tablet penetration had grown from 5 percent of U.S. consumers in November 2010 to 8 percent in May 2011. The fastest growth rates occurred among young adults ages 18 to 29 (they account for 12 percent of tablet owners), Hispanics (who make up 15 percent of tablet owners), affluent consumers (those with incomes of $75K and up make up 17 percent of tablet owners) and college graduates (they account for 13 percent of tablet owners). Men are also more likely than women to own a tablet (10 percent vs. 6 perce...

Full article: http://www.networksolutions.com/smallbusiness/2011/07/tab...

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