28 Jul '11, 1pm

GrowSmartBusiness: How to Build Your Personal Brand Online #li

GrowSmartBusiness: How to Build Your Personal Brand Online #li

As a small business owner, I’m always looking for ways to build my brand online. I’m active on Twitter, Facebook, and LinkedIn, but I decided to explore taking branding further and really connect to potential clients and professionals in my industry. While doing some research online, I came across a video of Michael Stelzner interviewing Mari Smith on how she leverages her personality to strengthen her brand online. First, a quick intro to the difference between the terms “brand” and “branding.” Your brand is the experience you want your audience to have when they come in contact with you, while branding is everything you do to get your brand out there. Here are a few key points from the interview that stood out for me: The Power of “Brand You” Personal branding involves using the persona associated with your name to power your brand equity. Social media has amplified our ...

Full article: http://www.networksolutions.com/smallbusiness/2011/07/how...

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